28.3.09

at least we're good at being told what to do

Here's something that missed me last year, the country that spends most on online advertising, per person, is the UK - 214 dollars for every netizen. If you're going to do an online start up, with an advertising-based business model, there's some serious thinking about where it's going to easiest to get going - the US is down in 4th place. (via 'crunch and PWC)



Unique Visitors (000) - Apr 08Total # of Internet Users in market (thousands)Total Interactive Ad Spend Per Market in $ (millions) for '08Per Capita Interactive Spend ($)
United Kingdom341247302213.98
Australia112291673148.99
Denmark3438496144.27
United States19072825200132.13
Germany345394105118.85
Sweden5785651112.53
Netherlands11029104794.93
Japan55260496589.85
France26263232688.57
Italy18997145076.33
Canada23947158266.06
Finland298419264.34
Norway280217963.88
Spain1570590657.69
Rest of Europe82441205824.96
Brazil1932040220.81
Mexico1177311910.11
India283751023.59
Rest of Latin America30516601.97