Saturday, March 28, 2009

at least we're good at being told what to do

Here's something that missed me last year, the country that spends most on online advertising, per person, is the UK - 214 dollars for every netizen. If you're going to do an online start up, with an advertising-based business model, there's some serious thinking about where it's going to easiest to get going - the US is down in 4th place. (via 'crunch and PWC)



Unique Visitors (000) - Apr 08Total # of Internet Users in market (thousands)Total Interactive Ad Spend Per Market in $ (millions) for '08Per Capita Interactive Spend ($)
United Kingdom341247302213.98
Australia112291673148.99
Denmark3438496144.27
United States19072825200132.13
Germany345394105118.85
Sweden5785651112.53
Netherlands11029104794.93
Japan55260496589.85
France26263232688.57
Italy18997145076.33
Canada23947158266.06
Finland298419264.34
Norway280217963.88
Spain1570590657.69
Rest of Europe82441205824.96
Brazil1932040220.81
Mexico1177311910.11
India283751023.59
Rest of Latin America30516601.97

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