Here's something that missed me last year, the country that spends most on online advertising, per person, is the UK - 214 dollars for every netizen. If you're going to do an online start up, with an advertising-based business model, there's some serious thinking about where it's going to easiest to get going - the US is down in 4th place. (via 'crunch and PWC)
| Unique Visitors (000) - Apr 08 | Total # of Internet Users in market (thousands) | Total Interactive Ad Spend Per Market in $ (millions) for '08 | Per Capita Interactive Spend ($) |
| United Kingdom | 34124 | 7302 | 213.98 |
| Australia | 11229 | 1673 | 148.99 |
| Denmark | 3438 | 496 | 144.27 |
| United States | 190728 | 25200 | 132.13 |
| Germany | 34539 | 4105 | 118.85 |
| Sweden | 5785 | 651 | 112.53 |
| Netherlands | 11029 | 1047 | 94.93 |
| Japan | 55260 | 4965 | 89.85 |
| France | 26263 | 2326 | 88.57 |
| Italy | 18997 | 1450 | 76.33 |
| Canada | 23947 | 1582 | 66.06 |
| Finland | 2984 | 192 | 64.34 |
| Norway | 2802 | 179 | 63.88 |
| Spain | 15705 | 906 | 57.69 |
| Rest of Europe | 82441 | 2058 | 24.96 |
| Brazil | 19320 | 402 | 20.81 |
| Mexico | 11773 | 119 | 10.11 |
| India | 28375 | 102 | 3.59 |
| Rest of Latin America | 30516 | 60 | 1.97 |
